If you want to stop worrying if your users "get it" and want to give them smooth digital experience, you're in the right place.
You’ve built a successful business on real-world expertise, but lately, your day is filled with meetings, trying to figure out the least painful way to patch up existing features.
I design the custom software and websites that bridge this gap, turning your complex logic into a smooth, self-running engine so you can finally get back to your craft.
SERVICES
The three levels of redesign
Get a clear roadmap for your next move
In just a week, we will deep dive into your current state and goals. You will learn exactly what to build, how much it costs, and what to focus on before you spend a cent on development.
Perfect if you are:
– looking to invest in digitalization, but not sure how
– not sure how much would it cost
– looking to do it right and save money down the line
Modernize your website and product without the rebuild
A strategic redesign for existing tools and websites that need a refresh, not a restructure. I work with your developers to make your system faster, clearer, and more modern piece by piece, starting right now.
The right fit if you need:
– a refresh rather than restructure
– updates fast and frequent
– a designer who works with your team of developers
Turn your vision into a scalable system
From a rough idea to a professional digital home. We’ll build a scalable design system that works for your team, onboards users easily, and turns your website or software into a scalable growth engine.
Perfect if you:
– Are ready to rebuild your systems
– DIY'd an idea but now need the a sustainable version
– Created an internal tool and you want to turn it to a SaaS
– Generally have an idea to build one system to rule them all.
PROJECTS
80+ clients and their digital systems
Helping family-owned beauty brand scale digitally on their own terms
FACE Stockholm is mother-daughter lead beauty brand that had over 100 stores around the world. Due to popularization of digital shopping, they got left behind by unscalable webshop that was costing more than it was bringing.
Turning sales page into storytelling resulted in 60% conversion in 2 weeks
Marina is a Brazilian influencer and a pharmacist who specializes in skincare and learning to love yourself. She has big following on TikTok & Instagram and she needed help redesigning her waitlist landing page that wasn't getting any sign ups.
Turning Internal tool into SaaS resulted in 350% revenue increase
WVE LA is a music agency that helps music artists go viral on social media. They have had a website that's not possible to update without a developer and an internal system that was confusing even for them. We've redesigned it, rebranded it and launched a SaaS tool that reduced 90% of their steps.
TESTIMONIALS
Kind words from partners in growth.
I’ve had the privilege of partnering with over 80 teams to untangle their systems and create beautiful websites, products and applications that support their business each day.
"Petra's empathy, strategic insight, and attention to detail make her an exceptional collaborator, and anyone who works with her will feel truly supported and understood"
"Working with Petra completely redefined what I thought a UX service could be. What began as a need for UX guidance became a deeply thoughtful exploration of my brand, audience, and creative direction. She translated our conversations into clear, beautifully designed user strategies and a comprehensive website audit that gave me both confidence and clarity in my next steps. Petra's empathy, strategic insight, and attention to detail make her an exceptional collaborator, and anyone who works with her will feel truly supported and understood."
Leyla Kefeli, owner of Leyla Kefeli Studio
"Whenever I'm in need of design expertise, Petra is my go-to person without fail."
Whenever I'm in need of design expertise, Petra is my go-to person without fail. She embodies all the qualities of an exceptional designer: she adeptly grasps the underlying business objectives driving each design requirement, demonstrates a profound understanding of the latest UI/UX practices, and remains attuned to the ever-evolving design landscape.
She consistently communicates transparently, ensuring that everyone is kept informed throughout the process. Petra's commitment to delivering designs promptly, coupled with her professionalism and infectious enthusiasm, makes working with her an absolute pleasure.
Niko Lubina, project manager at Blood & Treasure
"Her leadership and deep understanding of design principles allow her to translate complex ideas into intuitive and engaging user experiences…"
I'm happy to offer my strongest recommendation for Petra. l've had the privilege of working closely with Petra last year and am consistently impressed by her exceptional talent, dedication, and innovative approach to Ul/ UX design. Petra's strategic thinking and resourcefulness as a freelancer consistently yield high client satisfaction. Her leadership and deep understanding of design principles allow her to translate complex ideas into intuitive and engaging user experiences, positively impacting both her colleagues and the overall adoption and usability of the products.
Lindsay Keyman, branding designer and business owner of Lindsay Keyman
"I've gained valuable insights from her designs, especially in handling complex UIs and animations"
As an iOS developer, it has been a truly enjoyable experience working with Petra. I've gained valuable insights from her designs, especially in handling complex UIs and animations. The transitions between sections are exceptionally smooth, creating a sense of continuity that enhances the overall user experience. The thoughtful use of colors, fonts and gradients also adds a visually appealing touch that makes the interface more engaging and attractive.
Sinitha, iOS Developer at Gizmott
Almost forgot to introduce myself!
Your project will look like a giant box of Legos to me. I love finding patterns in that box, playing with bricks until they click together, building something functional and pretty (under a deadline, of course).
I’ve spent years finding the balance between technology, business goals, and user needs to design systems that works for everyone.
In my "free" time, I love speaking about practical principles of UX/UI and how technology can create our world a bit of a better place.
