If you want to stop worrying if your users "get it" and want to give them (and to your team) a smooth digital experience, you're in the right place.
You’ve built a successful business on real–world expertise and once they find you, your customers adore working with you.
It seemed obvious that the next step for reaching more customers and speeding up your processes would be to create a website and internal software.
I help businesses by designing custom software and websites. These turn your complex business logic into a smooth, self-running engine.
This means you can get back to your work.
SERVICES
Three ways I can help you
Design Clarity
Get a clear roadmap for your next move
In just a week, we will take a close look at your current situation. By creating a UX strategy, you will learn exactly what to build, how much it will cost, and what to focus on before you spend any money on development.
This is perfect for you if:
– Thinking about investing in digital technology, but don't know where to start
– Not sure how much it will cost
– Want to decide on a strategy before spending on development or design
Design Growth
Modernize your website and product without the rebuild
A plan to make existing tools and websites look better without stopping development. I work with your developers to make your system faster, clearer, and more modern, bit by bit.
The right fit if you need:
– a refresh, not a restructure
– fast and frequent updates
– a designer who works with your team of developers
Design Launch
Turn your vision into a scalable system
From a visionary idea to a professional digital system. We’ll build scalable designs that work for your team, onboards users easily, and turns your website or software into a scalable growth engine.
Perfect if you:
– Are ready to rebuild your digital systems
– DIY'd an idea but now need a stable version that can scale
– Created an internal tool and you want to turn it to a SaaS
– Generally have an idea to build one system to rule them all.
Not sure where you are exactly?
How about we jump on a quick call? You can tell me about your ideas and any problems you're facing, and I'll suggest the best next step!
PROJECTS
80+ clients and their digital systems
E-Commerce
Branding
Newsletters
Helping a family-owned beauty brand scale digitally on their own terms
FACE Stockholm is mother-daughter led beauty brand that has over 100 stores around the world. Due to the popularization of digital shopping, they got left behind by an unscalable webshop that was costing more than it was bringing, holding them back.
Landing Pages
Storytelling
No-Code
Turning sales page into storytelling resulted in 60% conversion in 2 weeks
Marina is a Brazilian influencer and a pharmacist specialized in skincare and learning to love yourself. She has a large following on TikTok & Instagram, and she needed help redesigning her waitlist landing page that wasn't getting any sign ups.
Design System
Corporate Website
Branding
Turning the Internal tool into SaaS resulted in 350% revenue increase
WVE LA is a music agency that helps music artists go viral on social media. They had a website that was impossible to update without a developer, and an internal system that was confusing even for them. We've redesigned it, rebranded it, and launched a SaaS tool that reduced 90% of their steps.
TESTIMONIALS
Kind words from partners in growth.
I’ve had the privilege of partnering with over 80 teams to untangle their systems and create beautiful websites, products and applications that support their business each day.
"Petra's empathy, strategic insight, and attention to detail make her an exceptional collaborator, and anyone who works with her will feel truly supported and understood"
"Working with Petra completely redefined what I thought a UX service could be. What began as a need for UX guidance became a deeply thoughtful exploration of my brand, audience, and creative direction. She translated our conversations into clear, beautifully designed user strategies and a comprehensive website audit that gave me both confidence and clarity in my next steps. Petra's empathy, strategic insight, and attention to detail make her an exceptional collaborator, and anyone who works with her will feel truly supported and understood."
Leyla Kefeli, owner of Leyla Kefeli Studio
"Whenever I'm in need of design expertise, Petra is my go-to person without fail."
Whenever I'm in need of design expertise, Petra is my go-to person without fail. She embodies all the qualities of an exceptional designer: she adeptly grasps the underlying business objectives driving each design requirement, demonstrates a profound understanding of the latest UI/UX practices, and remains attuned to the ever-evolving design landscape.
She consistently communicates transparently, ensuring that everyone is kept informed throughout the process. Petra's commitment to delivering designs promptly, coupled with her professionalism and infectious enthusiasm, makes working with her an absolute pleasure.
Niko Lubina, project manager at Blood & Treasure
"Her leadership and deep understanding of design principles allow her to translate complex ideas into intuitive and engaging user experiences…"
I'm happy to offer my strongest recommendation for Petra. l've had the privilege of working closely with Petra last year and am consistently impressed by her exceptional talent, dedication, and innovative approach to Ul/ UX design. Petra's strategic thinking and resourcefulness as a freelancer consistently yield high client satisfaction. Her leadership and deep understanding of design principles allow her to translate complex ideas into intuitive and engaging user experiences, positively impacting both her colleagues and the overall adoption and usability of the products.
Lindsay Keyman, branding designer and business owner of Lindsay Keyman
"I've gained valuable insights from her designs, especially in handling complex UIs and animations"
As an iOS developer, it has been a truly enjoyable experience working with Petra. I've gained valuable insights from her designs, especially in handling complex UIs and animations. The transitions between sections are exceptionally smooth, creating a sense of continuity that enhances the overall user experience. The thoughtful use of colors, fonts and gradients also adds a visually appealing touch that makes the interface more engaging and attractive.
Sinitha, iOS Developer at Gizmott
Almost forgot to introduce myself!
Your project will look like a giant box of Legos to me. I love finding patterns in that box, playing with bricks until they click together, building something functional and pretty (under a deadline, of course).
I’ve spent years finding the balance between technology, business goals, and user needs to design systems that work for everyone.
In my "free" time, I love speaking about the practical principles of UX/UI and how technology can make our world a bit of a better place.
Ready to experience the sense of calm when your digital systems just work?
Technology is here to make our lives easier, not harder. I’m here to help you design a seamless, professional digital system where your team is productive, your users are happy, and you are finally free to lead.