Software and website design for ambitious founders who want their system to work.
I help founders and experts in their industry turn complex ideas into easy-to-use, digital tools like a website, internal tool or SaaS that support the growth instead of slowing it down. You get more time to focus on your vision while your team gets a system they actually love to work on.
No commitment, just a 15-minute chat to see if we're a fit :)
…aaand
80+ clients
If you’re feeling held back by your current systems and overwhelmed by manual work, you're in the right place.
You’ve spent years becoming an expert in your field, but lately, it feels like your tech is a full-time job you never applied for. I partner with founder-led businesses to replace those 'good enough' systems with websites and internal tools that actually pull their weight.
Instead of your team fighting those clunky workflows and your growth hitting a digital ceiling, we build a system that runs in the background bringing in customers and onboarding users, so you can finally get back to the big ideas that started it all.
The right support for your stage of growth
No matter if you already have a website, product, landing page, apps or internal tools, there's few levels of design/redesign you might need. Systems can be complex or simple, depending on how you and your team operate. So here's what I can offer you:
Get a clear roadmap for your next move
A deep dive into your business to untangle complexity and create a strategy. You’ll know exactly what to build, how much it costs, and how long it will take before you spend a cent on development.
Perfect if you are:
– looking to invest in digitalization, but not sure how
– not sure how much would it cost
– looking to prepare yourself
Modernize your product without the rebuild
A strategic redesign for existing tools and websites that need a refresh, not a restructure. I work with your developers to make your system faster, clearer, and more modern in weeks, not months.
The right fit if you need:
– a refresh rather than restructure
– updates fast and frequent
– a designer who works with your team of developers
Turn your vision into a scalable system
Full-scale support to take you from a rough idea or internal tool to a professional SaaS product. We’ll build a robust design system that onboards users instantly and brings customers to you.
Perfect if you:
– Are ready to rebuild your systems
– Vibe-coded an idea to get funding but now need to create the product
– Created an internal tool and you want to turn it to a SaaS
– Generally have an idea to build one system to rule them all.
Real teams, big digital impact.
I’ve helped over 80 founders turn their "it’s too complicated" workflows into complex system that are simple to navigate. Here are past examples how we untangled the mess so they could finally focus on the work that matters.
Helping family-owned beauty brand scale digitally on their own terms
FACE Stockholm is mother-daughter lead beauty brand that had over 100 stores around the world. Due to popularization of digital shopping, they got left behind by unscalable webshop that was costing more than it was bringing.
Turning sales page into storytelling resulted in 60% conversion in 2 weeks
Marina is a Brazilian influencer and a pharmacist who specializes in skincare and learning to love yourself. She has big following on TikTok & Instagram and she needed help redesigning her waitlist landing page that wasn't getting any sign ups.
Turning Internal tool into SaaS resulted in 350% revenue increase
WVE LA is a music agency that helps music artists go viral on social media. They have had a website that's not possible to update without a developer and an internal system that was confusing even for them. We've redesigned it, rebranded it and launched a SaaS tool that reduced 90% of their steps.
Kind words from partners in growth.
I’ve had the privilege of partnering with over 80 teams to untangle their systems. Here is what a few of them and their team members had to say about the transition and our collaboration
"Petra's empathy, strategic insight, and attention to detail make her an exceptional collaborator, and anyone who works with her will feel truly supported and understood"
"Working with Petra completely redefined what I thought a UX service could be. What began as a need for UX guidance became a deeply thoughtful exploration of my brand, audience, and creative direction. She translated our conversations into clear, beautifully designed user strategies and a comprehensive website audit that gave me both confidence and clarity in my next steps. Petra's empathy, strategic insight, and attention to detail make her an exceptional collaborator, and anyone who works with her will feel truly supported and understood."
Leyla Kefeli, owner of Leyla Kefeli Studio
"Whenever I'm in need of design expertise, Petra is my go-to person without fail."
Whenever I'm in need of design expertise, Petra is my go-to person without fail. She embodies all the qualities of an exceptional designer: she adeptly grasps the underlying business objectives driving each design requirement, demonstrates a profound understanding of the latest UI/UX practices, and remains attuned to the ever-evolving design landscape.
She consistently communicates transparently, ensuring that everyone is kept informed throughout the process. Petra's commitment to delivering designs promptly, coupled with her professionalism and infectious enthusiasm, makes working with her an absolute pleasure.
Niko Lubina, project manager at Blood & Treasure
"Her leadership and deep understanding of design principles allow her to translate complex ideas into intuitive and engaging user experiences…"
I'm happy to offer my strongest recommendation for Petra. l've had the privilege of working closely with Petra last year and am consistently impressed by her exceptional talent, dedication, and innovative approach to Ul/ UX design. Petra's strategic thinking and resourcefulness as a freelancer consistently yield high client satisfaction. Her leadership and deep understanding of design principles allow her to translate complex ideas into intuitive and engaging user experiences, positively impacting both her colleagues and the overall adoption and usability of the products.
Lindsay Keyman, branding designer and business owner of Lindsay Keyman
"I've gained valuable insights from her designs, especially in handling complex UIs and animations"
As an iOS developer, it has been a truly enjoyable experience working with Petra. I've gained valuable insights from her designs, especially in handling complex UIs and animations. The transitions between sections are exceptionally smooth, creating a sense of continuity that enhances the overall user experience. The thoughtful use of colors, fonts and gradients also adds a visually appealing touch that makes the interface more engaging and attractive.
Sinitha, iOS Developer at Gizmott
Almost forgot to introduce myself!
Hi! 👋 I'm Petra, a freelance UX/UI designer giving your products and websites clarity and structure
I’ve spent a decade watching brilliant founders get buried under the weight of their own digital tools. It usually starts with a simple idea and ends with a complex workflow that only few in the team understand…
After helping over 80 teams untangle their systems, I’ve realized my job isn’t just to design. It’s to help you breathe.
I’m talking about the importance of good designed technology from international conference stages to the classroom, but my favorite place to be is deep in the "mess" of a complex project, finding the simple path out.
I believe technology should actually help you breathe easier, not become another thing on your to-do list that keeps you from the work you were meant to do.
Ready to experience the calm of a business that "just works"?
Technology is at its best when it’s invisible. I’m here to help you design a seamless, professional environment where your team is productive, your users are happy, and you are finally free to lead