Project Overview

Neura is a tool from a leading LA music agency that for a while helped them with their internal business handling like tracking analytics from trending sounds on social media and onboarding their artists to the platform. Where they had problems is that the developer prior to this "did the design" and development so the UI was very confusing and not usable – the hierarchy wasn't right, the colors were too heavy on the eyes and the flows were confusing even for the clients.

My initial role on the project was to help them clean the UI and together with the developer, create a usable, scalable and sustainable version they can turn into a powerful tool for their business but also to create it into a SaaS they can sell to other agencies.

During the project, since we made such a good team, I did their agency website design, we built more features on Neura, I created the branding and mockups for promo materials. You can check other things I did for them here.

Project Goals

To transform their internal tool into a functional SaaS product.

To reduce time needed to create a campaign or a proposal

To reduce customer support and increase revenue

Design Process

I started by auditing the existing project and found several UI issues. To address this, I created an interface inventory to organize the screens and improve the UI.

For components, I used Radix, a library that balances structure for developers with flexibility for custom design. It streamlined development and worked perfectly for our needs.

Design Tokens for easier white-labeling

One thing SaaS popularly offers is to personalize your UI to match your companies brand. I used design tokens and match them to the radix semantics which worked great I used them on other projects, as well. It's a scale of shades from 1-9 and each 2 or 3 colors have their own functionality like "Text Color" "Borders" "Interactive elements"… which helped me and developers always be on the same page.

Web & Mobile Application

All of this is also a mobile application available for iOS and Android. We did it parallel to building the web version.

Highlighted features on the project

Theming and "Fun mode"

Proposal Builder

Task Manager

People Database

Business Results

60 % faster proposals

90% Reduced Campaign Steps

350% Revenue Increase

150% Increased in Client Satisfaction

Designer's Tales

I loved working on this project and it made me feel like I am their full-time employee. We had daily syncs what tremendously helped the productivity of the whole team and I felt creative there, they called me "mad scientist" at some point because of my sketches and what I'd come up with at the end haha! What was supposed to be just a little redesign, turned into me their design asset, working on their website design, presentational decks and just bringing the whole project to life.